CASE STUDY 04

Meta Ads — Creative Support for Multiple Clients

Role: Content Marketing Intern (creative production for paid media)

THE BRIEF:

Support the paid media team with high-performing creatives across multiple industries.

KEY INSIGHTS:

Small creative changes (hooks, visuals, messaging) had a direct impact on conversion performance, reinforcing the importance of testing.

WHAT I DID:

Designed static and video creatives focused on lead generation and sales conversion
Analysed past performance to inform new creative direction
Iterated creatives using data-driven insights
Filmed and edited video ads for agency campaigns

THE RESULTS:

Creatives delivered across three industries
Full ownership of video production for internal campaigns
Continuous improvement through performance-based iteration

WHY IT WORKED:

Creative decisions were based on real performance data
Iteration improved conversion rates over time
Strong alignment between creative and campaign objectives

E-commerce Business — Sales Performance (Single Ad)

Ad Spend: $484
Website Purchases: 132
Cost per Purchase: $3.06

Trade-Based Business: Lead Generation (Single Ad)

Leads Generated: 51 (Solar Panel Installation)
Cost per Lead: $11.71

Ad Spend: $1,500
Landing Page Views: 281
Booked Calls: 19

Ad Spend: $89.52
Reach: 11,963
Landing Page Views: 738
Cost per Landing Page View: $0.12