CASE STUDY 02
Email Marketing — Klaviyo eCommerce Client (Daily Digital Agency)
Role: Content Marketing Intern (email campaign ownership)
THE BRIEF:
Design and execute email campaigns for a NZ eCommerce gift brand, driving revenue from a 7,500–8,500 subscriber list.
KEY INSIGHTS:
Revenue was driven less by volume and more by sending campaigns at the right time, aligned with high-intent buying periods and clear promotional hooks.
WHAT I DID:
- Built a campaign calendar aligned with key retail moments (Mother’s Day, Easter, seasonal events)
- Wrote and designed all campaigns end-to-end in Klaviyo and Canva
- Managed weekly sends aligned with promotional goals
- Analysed performance and refined subject lines, content, and structure based on data
THE RESULTS:
$1,582.73
avg. revenue per email
0.6–0.8%
click rate
38%
avg. open rate (vs. 20% industry average)
0.3%
unsubscribe rate
WHY IT WORKED:
- Campaigns aligned with high-intent buying periods
- Continuous testing improved open rates and engagement
- Data-driven iteration increased overall campaign performance
- Consistency built audience trust and familiarity